Born from the artistic vision of Swedish fashion photographer William Saar, the inception of FineInstant springs from his passion for the analog craft and creating images in the moment, even amidst hours spent meticulously honing his craft on digital photography and in the realm of Photoshop.

With FineInstant, we celebrate the unique qualities of instant film photography. The inherent unpredictability of the medium, with its delicate balance of light, chemistry, and serendipity, lends an ethereal and mysterious quality to each image. The soft tones, gentle textures, and subtle imperfections inherent in instant film add an enchanting layer of nostalgia.